I agree in principle with the idea that the fine should always be more than the potential profit, but I think it would be really hard to implement such a rule.
Anyway, I don't agree with your math. Surely many/most of the affected customers would not have bothered opting out even if they had been given proper notice. Opting out is kind of a hassle. And a 10% sales conversion is ridiculously generous by like three orders magnitude. I'd be surprised if 10% of people even open their messages.
Anyway, I don't agree with your math. Surely many/most of the affected customers would not have bothered opting out even if they had been given proper notice. Opting out is kind of a hassle. And a 10% sales conversion is ridiculously generous by like three orders magnitude. I'd be surprised if 10% of people even open their messages.