I run a small agency(currently 6) and we run monthly hack days to build something cool. The last was a dashboard that links to an ibeacon once we enter the room it says hello and says goodbye when we leave. Completely pointless but it was interesting to build and had some great side effects.
We received 6 applications for jobs that weren't advertised (5/6 were very good). But also we got a great amount of feedback from our existing clients interested in using it for their own companies!
Our next project is a drinks robot built into a globe!
As a CEO you need to care for more than the bottom line.
Agreed, none of our (Si digital) hack projects would have been possible without our MD's go ahead and foresight to see the value in these projects. More of what he made possible here http://sidigital.co/lab
We received 6 applications for jobs that weren't advertised (5/6 were very good). But also we got a great amount of feedback from our existing clients interested in using it for their own companies!
Our next project is a drinks robot built into a globe!
As a CEO you need to care for more than the bottom line.