It's good to see a social network come out of Canada. Privacy-conscious folks should be comforted that Trestup needs to comply with CASL[1] and PIPEDA[2] which sets a higher bar than US regulations with regards to gaining consent from users for marketing purposes and provides greater control for the user over their own data.
[1] http://laws-lois.justice.gc.ca/eng/annualstatutes/2010_23/Fu...
[2] http://www.priv.gc.ca/leg_c/leg_c_p_e.asp