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Thanks. I'm halfway through Four Steps to Epiphany. Great book--made me realize I've been doing a lot of things poorly. I can't tell you how many times I've spent months working on an app with high expectations only to launch it and realize it didn't solve the user's actual needs. Doh.


there's definitely something to be said for using tight design/build/deploy/feedback loops.

lets you make sure you're doing what your users want, instead of what you think they want. build and improve with their feedback in mind.




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