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It's a play on the word Carpool and seems apt to me. The Uber brand name is already synonymous with sharing as you share the car with the driver and whoever is with you and they need to distinguish this separately. I also thought it was something to do with bringing you to a swimming pool like UberCats.

http://en.wikipedia.org/wiki/Carpool



he was joking


I was actually hoping it was a summer promotion for Uber, mobile-pool-as-a-service.

http://img3.wikia.nocookie.net/__cb20111219033328/simpsons/i...




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