AdRoll Generated Tons Of Invalid Traffic

[carlsednaoui]

http://www.seroundtable.com/adroll-invalid-traffic-18922.html

[carlsednaoui]

tl;dr: You may have noticed a huge spike in traffic in Google Analytics coming from IE7.

Here's the backstory: http://www.seroundtable.com/direct-traffic-ie7-analytics-188...

And here's the conversation on Moz: http://moz.com/community/q/huge-spike-in-direct-traffic-from...