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I'll just c/p what I wrote in the thread where the reporter asked us questions (http://www.reddit.com/r/TheoryOfReddit/comments/2bjsxi/how_c...)

Reddit is becoming bigger and bigger. Which is somehow bad as a quality point of view (look at HackerNews, and people there are already complaining that it got too big like reddit).

1

Reddit did a very smart thing to counter that: subreddits. So now you can still dislike reddit as a whole but find what you want in a subreddit.

Now I think that if reddit has a way to monetize its website, somewhere, it is through subreddits. You could put a free2play kind of system. Customize your subreddit but pay to unlock features. Create subreddits where you have to pay to get in (it already kind of exists with the lounge).

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Advertisement. Reddit is really, extremely, reluctant to advertise on reddit. It's nice from a user point of view. But from an advertiser point of view, why? Reddit is the perfect place for ads. Users click and click and click and they read text before clicking. Google ads would make them profitable in a few days. It's important to think about it.

EDIT: I'll add that the subscription system makes and the subreddits make it an excellent way to know someone's tastes. It's even better than facebook imo.



They don't need explicit advertising because they already perfected the product placement.

Compared to Reddit, that Power Glove film is a masterpiec




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