We'd rather tell our story and encourage word of mouth than just purchase clicks. So we invested our advertising budget into a film for more organic marketing. We're really delighted to see how much our client (AJ Bates, who talks in this video) loves our product.
Hopefully this encourages the word of mouth and organic growth we're already experiencing to continue and perhaps accelerate.
Just to clarify, the filming bill was about $10,000 USD and noone on camera was paid to appear.
I didn't watch the whole thing, but from skipping around, I agree. Just seemed like a bunch of interviews. I clicked thinking I was going to be impressed by some special effects or something. Considering most kickstarter videos look better than this, I'm wondering where the $10k was spent.
Hopefully this encourages the word of mouth and organic growth we're already experiencing to continue and perhaps accelerate.
Just to clarify, the filming bill was about $10,000 USD and noone on camera was paid to appear.