I don't find many people who share my view on this, but I think this is a good move and that they should hold their frame. I think the logo is simple and memorable, and it transcends language limitations. The genitalia jokes will persist for a while, but eventually it will probably just mean "Airbnb."
I also like the Belong Anywhere idea. I think it's a nice touch of branding, I think it helps them to self-select a certain kind of host and a certain kind of traveller, and that can make all the difference. I'm eager to see how they grow and develop as a cultural force in the world.
I also like the Belong Anywhere idea. I think it's a nice touch of branding, I think it helps them to self-select a certain kind of host and a certain kind of traveller, and that can make all the difference. I'm eager to see how they grow and develop as a cultural force in the world.