Being about Paris Hilton I nearly skipped this, but was surprised that it is actually pretty insightful.
The problem is you have to get attention first somehow, before you can create attention by plugging others. I guess Paris did this initially with her association to the Hilton name and the sex tape. Ways to do this in the startup world are obviously much different.
The problem is you have to get attention first somehow, before you can create attention by plugging others. I guess Paris did this initially with her association to the Hilton name and the sex tape. Ways to do this in the startup world are obviously much different.