It is the ten traits that came to me on a 15 minute subway ride
Are you serious? Sounds like that post is a lot of BS to get attention. Better go read a good book based on actual _research_ like "Good to Great" or "Built to Last", both by Jim Collins.
> ... For instance, Collins says good-to-great companies practice "First Who, Then What," which basically means "hire good people." I'm willing to bet no one read the book and said "Eureka! I've been hiring slimy weasels when I should have been hiring top performers. That is why we aren't a great company." ...
It's really one of the business books I liked least when I did a bunch of summaries for Squeezed Books. The "research" is a very small sample that, as the other posts point out, is not a very good sample at that. The only quantitative research seems to be picking the companies. The rest of the "research" is interviews and subjective stuff like that.
> I'm willing to bet no one read the book and said "Eureka! I've been hiring slimy weasels when I should have been hiring top performers. That is why we aren't a great company." ...
Not like that. But I once talked to a guy who's the CEO of a 2-100 employees in 8 years firm, and he would privately admit to being bothered by hiring sub-par people to keep up with the growth.
There's an incredible amount of books which are nothing more than a collection of known stuff. Still, the time it takes to gather all the stuff, research it and put it together in a meaningful way, is what gives the book value.
Take the "marketing bible" for instance: "Principles of Marketing" by Philip Kotler. When you read it, everything in the books seems obvious, but that doesn't stop it form being true, and being one of the best regarded marketing books.
Well, if you want to get technical, even those two sentences are out of context posted here.
Nevertheless, my point still stands, which is: it doesn't seem like that list has a lot of substance, given it took the author merely 15 minutes to think about it and then write it down.
it isn't BS to get attention. it may be BS in your opinion and that's fine to say that.
but i put the list together as talking points for a talk with the entire Etsy team yesterday at lunch.
it was a serious effort even though it only took me 15 minutes. some things that you learn over 25 years in the business can be codified in less than 15 minutes
I don't think that getting attention or trying to get it is BS, marketing is all about getting attention, and that is very important.
I just think 15 minutes is not what would be regarded as substantive in preparing for a talk. Probably it took you about the same time to post the list in your blog, hence it looks as if promoting yourself is a lot more important than even the content you use to do so.
Are you serious? Sounds like that post is a lot of BS to get attention. Better go read a good book based on actual _research_ like "Good to Great" or "Built to Last", both by Jim Collins.