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Point-to-Point (Fixed) Wireless is actually also an attractive solution in rural / semi-rural settings as well.

If the distances are moderate (with line-of-sight) but demand is too sparse to warrant the cost of running coaxial / fiber (and distances are too far for DSL), a common alternative on the high end is fixed microwave, and on the low end Verizon LTE.

A good example is the Ames, Iowa area, where an ISP has set up a tower with good line of sight, and a bunch of directional antennas both on the tower and at customers locations. This setup provides great service out to ~15 miles or so, enough to cover the outskirts of this small town.

Some issues with this setup: storms cause 'rain fade' which blocks the signal, and the wireless spectrum does not scale to too many users. Also, there's a finicky antenna on the roof that can become misaligned in storms.




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