"The known, the unknown, and the underknown" - TMBG
"as we know, there are known knowns[...] there are known unknowns[...] But there are also unknown unknowns" - Donald Rumsfeld
It's easy for business-minded techies to understand the impact of "that online stuff". It's very likely that a septuagenarian restauranteur simply doesn't fathom its potential impact.
Agreed, and unfortunately for him, his competition WILL understand it. It's survival of the fittest. The fit septuagenarians are the ones who listen to their grand-kids who tell them they have to get "online."
"as we know, there are known knowns[...] there are known unknowns[...] But there are also unknown unknowns" - Donald Rumsfeld
It's easy for business-minded techies to understand the impact of "that online stuff". It's very likely that a septuagenarian restauranteur simply doesn't fathom its potential impact.