I find this quote interesting, "I'm very girly. My room is purple. I have floral bedding. I think I'll probably be a very feminine engineer. I just don't like the idea of being pigeonholed."
I don't necessarily like it when I'm incredibly pigeonholed, either. However, I'm genuinely at a loss as to the complaint of the title. If not pink, then what color? Would neon green suffice? What about puke? The article complained even about purple.
Now, mayhap I'm wrong and there really isn't some effort at market testing different designs. But, if there are, and it is showing that pink is working... should they stop? A few data points showing that "girly" color selection is bad does not indicate that it fails at large.
I say this as a man that likes the color pink. Used to have a few pink shirts that I wore so much they literally fell apart. Looking to get new ones. Do I wish more men were comfortable with pink? You bet. I genuinely cringe when I hear fellow parents bemoan their child's color choice. No matter what color it is. (Ok... I'll admit I would slightly regret puke green as a favorite color...)
For my hypothesis, if you want to get more women in technology, you should work on making men and women more comfortable working together. This is especially tough on the stereotypical "geek" male. Heck, we have a hard time working together period. Add a woman to the mix and most of us lose it big time. Is it any wonder more of them don't wish to join us?
I don't necessarily like it when I'm incredibly pigeonholed, either. However, I'm genuinely at a loss as to the complaint of the title. If not pink, then what color? Would neon green suffice? What about puke? The article complained even about purple.
Now, mayhap I'm wrong and there really isn't some effort at market testing different designs. But, if there are, and it is showing that pink is working... should they stop? A few data points showing that "girly" color selection is bad does not indicate that it fails at large.
I say this as a man that likes the color pink. Used to have a few pink shirts that I wore so much they literally fell apart. Looking to get new ones. Do I wish more men were comfortable with pink? You bet. I genuinely cringe when I hear fellow parents bemoan their child's color choice. No matter what color it is. (Ok... I'll admit I would slightly regret puke green as a favorite color...)
For my hypothesis, if you want to get more women in technology, you should work on making men and women more comfortable working together. This is especially tough on the stereotypical "geek" male. Heck, we have a hard time working together period. Add a woman to the mix and most of us lose it big time. Is it any wonder more of them don't wish to join us?