After clicking around on some of the lists to get a sense of what the intended content is, I think it suffers from a little bit of an identity crisis.
By which I mean that the base, bottom-feeding type lists are already supremely well-covered by every other slideshow/listicle media property (Buzzfeed, the "suggested" stories at the bottom of every news site), so it would probably be difficult to attract any meaningful marketshare.
Whereas the curated lists of items, or recommendations are all things I'd use Pinterest for. Being able to organize and customize the item information seems like it could be a competitive advantage for you (Basically on Pinterest, your options are: Make a board, put pins on it, maybe comment on the individual pins; there's no sense of "ranking").
And it sounds like you're sort of looking at Pinterest's revenue model, but their user growth is kind of crazy, so they might end up sucking up all the air of that particular vertical.
By which I mean that the base, bottom-feeding type lists are already supremely well-covered by every other slideshow/listicle media property (Buzzfeed, the "suggested" stories at the bottom of every news site), so it would probably be difficult to attract any meaningful marketshare.
Whereas the curated lists of items, or recommendations are all things I'd use Pinterest for. Being able to organize and customize the item information seems like it could be a competitive advantage for you (Basically on Pinterest, your options are: Make a board, put pins on it, maybe comment on the individual pins; there's no sense of "ranking").
And it sounds like you're sort of looking at Pinterest's revenue model, but their user growth is kind of crazy, so they might end up sucking up all the air of that particular vertical.