Wonder how much money EA is making off of Dungeon Keeper now.
They could do worse than to NOT change the ads, but update the game so that it's actually free to play. "Sorry people, we screwed up. Here, have a game. We won't do that again."
Games with in-app purchases are the single mobile app category making the most money. Why would you think Dungeon Keeper is doing badly? If it is, it's probably because it's to complex to play on the bus or something.
They could do worse than to NOT change the ads, but update the game so that it's actually free to play. "Sorry people, we screwed up. Here, have a game. We won't do that again."
But EA, being EA, would never do that.