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ok, interesting idea and nice site but where's the business case? i.e., "show me the money!"

At scale, this site/idea could theoretically "own" the reputation market. There's definite value in that.

There may or may not be (monetary) value in that. That's why the business model is necessary. Popularity does not necessarily equal financial success.

Kabadge, The FICO (Fair Isaac Corporation) of the Social Internet.

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