So, I hope this stays, as far as I'm concerned google can shut down the disavow tool and those that lived by the sword should die by the sword. It's like an 'own goal' by the bad element in the SEO community.
A company I once worked at received Google search penalties about six months before hiring me. I quickly discovered a lot of the spammy links -- their old SEO vendor exploited the shady tactics that Panda/Penguin were designed to combat.
This wasn't the case of a content farm abusing SEO to ramp up their ad impressions: an innocent company was harmed by a black-hat SEO. The vendor handed in a report with rankings updates and number of links added every month, but nobody at the company was tracking the individual links and keeping track of the vendor's behavior.
I agree that spammy websites should be punished in their search rankings, but the link disavowal tool was integral to removing an innocent company's search penalties.
Are they taking their old SEO vendor to court, or are they just going to let them get away with it knowing full well other businesses are none the wiser?
This wasn't the case of a content farm abusing SEO to ramp up their ad impressions: an innocent company was harmed by a black-hat SEO. The vendor handed in a report with rankings updates and number of links added every month, but nobody at the company was tracking the individual links and keeping track of the vendor's behavior.
I agree that spammy websites should be punished in their search rankings, but the link disavowal tool was integral to removing an innocent company's search penalties.