Promoted tweets by location, targeted to people talking about specific games. FB ads, Adwords - targeted to places that people talk about games. Go on Twitter and football forums and tell people why they should use it. Be friendly. Talk to any local or tech media folks you know and see if they can help you promote it.
Getting people to the site won't be your biggest issue. Getting people to sign up and take part once they're there will be. There's no real call to action on the site. It's not particularly visually appealing. Could you recruit some friends/family to generate some activity and some buzz? Right now, there only appears to be one person posting. It needs to look busier than that for people to decide to go there rather than Twitter, IRC or wherever else they are chatting about whatever game is ongoing at that time.
agree with you about traffic, once you get a few people in the chats it works great, especially on the http://www.LiveBaseballChat.com pages. People tend to stay the entire game etc.....but getting them there seems to be the issue.
maybe remove the requirement to be registered before seeing the chats? I just clicked in to see the France/Honduras chat, but I can't see any activity. I'm much more likely to sign up and participate if I think I'm signing up for something that's more active.
and that brings us to the crux of the issue...... there was no one chatting in there.
we've built a great app, with gamification elements (eg check out the badges on my user profile http://www.LiveWorldCupChat.com/Dean.Collins ), we have the ability to email friends, send out facebook and twitter links etc.....and no one is using it......
We've had over 5,000 people sign up for the various http://www.LiveFanChat.com sites but just unsure how to get it to progress.
eg check out these logs of hits in the first 20 mins of the USA v Ghana game......but not a single new user
(18:00) lccbot: An anonymous user from pool-96-239-94-23.nycmny.fios.verizon.net has joined room 24959 where there are 5 or less logged in users.
(18:03) lccbot: A new visitor has just hit the landing page from host: 199.27.131.2
(18:03) lccbot: A new visitor has just hit the landing page from host: 199.27.131.2
(18:04) lccbot: A new visitor has just hit the landing page from host: 67.220.148.245
(18:04) lccbot: A new visitor has just hit the landing page from host: 67.220.148.245
(18:07) lccbot: A new visitor has just hit the landing page from host: h216.hlfs.bf1.yahoo.com
(18:08) lccbot: A new visitor has just hit the landing page from host: 61.135.190.102
(18:08) lccbot: A new visitor has just hit the landing page from host: 50-193-26-28-static.hfc.comcastbusiness.net
(18:08) lccbot: An anonymous user from 50-193-26-28-static.hfc.comcastbusiness.net has joined room 24959 where there are 5 or less logged in users.
(18:08) lccbot: A new visitor has just hit the landing page from host: c-50-174-130-157.hsd1.ca.comcast.net
(18:08) lccbot: An anonymous user from c-50-174-130-157.hsd1.ca.comcast.net has joined room 24959 where there are 5 or less logged in users.
(18:11) lccbot: A new visitor has just hit the landing page from host: cpe-098-024-050-168.carolina.res.rr.com
(18:11) lccbot: An anonymous user from cpe-098-024-050-168.carolina.res.rr.com has joined room 24959 where there are 5 or less logged in users.
(18:15) lccbot: A new visitor has just hit the landing page from host: 173.252.100.113
(18:15) lccbot: A new visitor has just hit the landing page from host: 66.220.158.115
(18:16) lccbot: A new visitor has just hit the landing page from host: 168.161.204.15
(18:16) lccbot: An anonymous user from 168.161.204.15 has joined room 24959 where there are 5 or less logged in users.
(18:18) lccbot: A new visitor has just hit the landing page from host: cpe-66-108-53-102.nyc.res.rr.com
(18:19) lccbot: An anonymous user from cpe-66-108-53-102.nyc.res.rr.com has joined room 24959 where there are 5 or less logged in users.
(18:21) lccbot: A new visitor has just hit the landing page from host: 162.210.161.38
(18:21) lccbot: An anonymous user from 162.210.161.38 has joined room 24959 where there are 5 or less logged in users.
(18:21) lccbot: A new visitor has just hit the landing page from host: 66.220.158.116
(18:22) lccbot: A new visitor has just hit the landing page from host: 209.133.77.166
Getting people to the site won't be your biggest issue. Getting people to sign up and take part once they're there will be. There's no real call to action on the site. It's not particularly visually appealing. Could you recruit some friends/family to generate some activity and some buzz? Right now, there only appears to be one person posting. It needs to look busier than that for people to decide to go there rather than Twitter, IRC or wherever else they are chatting about whatever game is ongoing at that time.