Intellectually, I know that "fermented milk" is a perfectly accurate way to describe cheese, yogurt, and similar products, but I don't know if I could bring myself to buy and eat something that had it right on the label....
For what it's worth, I decided this might be because I've had far too much experience with disgusting sour milk that sat in the refrigerator too long, while my only experience with rotten grain or grapes is with the nicely packaged kind where it was done on purpose.