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I'm learning that launch early isn't enough. I'd even go so far as to say I think launch early is the wrong approach. You should try to ruthlessly prove that your product/customer hypothesis is wrong before even touching code. I have been amazed lately at how much time & pain you can save by "talking early" instead of "launching early".

As a technologist who has wasted years of time and hundreds of thousands of my own $ on launching early (multiple times) rather than talking early I am speaking from experience here as well :)




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