Great article! And this is a business that is going to grow at the same rate whether they have venture funding or not. Sure they could increase their leverage a bit, but this "lifestyle business" is more likely to be a success than the average VC backed startup....(unless success only means an exit north of $100m or whatever)
EG: Better to have %90 chance of %50 of a $30M business (what I'd evaluate their likely outcome as) than a %10 chance of %5 of a $200M business-- what they'd be looking at if they took VC funding. (Though maybe angel funding might help, though it seems they don't really need it.)
EG: Better to have %90 chance of %50 of a $30M business (what I'd evaluate their likely outcome as) than a %10 chance of %5 of a $200M business-- what they'd be looking at if they took VC funding. (Though maybe angel funding might help, though it seems they don't really need it.)