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Thank you all for your wonderful comments. I now have some concrete directions to look. I must say it is much harder than I initially thought.

Are there companies employing any of these techniques to provide some service? This seems to be the next step up from keyword-based search. I remember seeing some startups providing a gauge of positive press coverage on stock symbols. How do they do it?



For one example, I've seen a couple of sites that classify Twitter posts about movies as positive or negative. I don't know what techniques they're using.

http://flixpulse.com/

http://www.twittercritic.com/


Just checked out the 2 sites. They don't seem to be active? The movies there seem to be dated.

Actually flixpulse.com classified some reviews wrong. Here are some of the "bad" reviews on "Bolt":

-- "Bolt" is bringing AWESOME back -- @seanbonner awesome! BOLT loves you back.

Whatever algo they use need some tuning. But I don't think anyone is actively working on it anymore.




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