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I can think of a nefarious way to use this: Amazon.com price matching at brick and mortar stores like Target.

Step 1 - Find a product you want to buy

Step 2 - Shorten it and change the price manually to a "believable" number

Step 3 - Go into Target and show the price to a customer service agent (usually not tech saavy) and they will see that it looks like Amazon.

Step 4 - Profit???




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