Dogecoin is an example of excellent and deliberate marketing.
From branding decisions ("Let's stop people talking about us as the joke coin, and start people talking about us as the community coin") to PR (Constantly reaching out to big news outlets, carrying out small-to-medium PR campaigns) to content marketing (the tools available for Dogecoin have quickly grown in number and sophistication - check out moolah.io for instance, which began on /r/dogecoin) to incentive marketing (they're constantly giving people small stakes in Dogecoin's success).
Quite frankly, it's weird. I think of Dogecoin as the marketing coin now, which is most of the reason I've withdrawn from the community somewhat. I really don't want my day job getting mixed up with my free time.
> What reason do people have to buy Dogecoin?
No technical, practical reason. But you may find that without that consistent, sustained marketing that people won't use your coin so much.
From branding decisions ("Let's stop people talking about us as the joke coin, and start people talking about us as the community coin") to PR (Constantly reaching out to big news outlets, carrying out small-to-medium PR campaigns) to content marketing (the tools available for Dogecoin have quickly grown in number and sophistication - check out moolah.io for instance, which began on /r/dogecoin) to incentive marketing (they're constantly giving people small stakes in Dogecoin's success).
Quite frankly, it's weird. I think of Dogecoin as the marketing coin now, which is most of the reason I've withdrawn from the community somewhat. I really don't want my day job getting mixed up with my free time.
> What reason do people have to buy Dogecoin?
No technical, practical reason. But you may find that without that consistent, sustained marketing that people won't use your coin so much.