I ran an e-commerce site focused on Indians living in US a few years ago. Here are a few things that might help you:
1. It seems like your target market is Indian women in USA (guessed based on prices in $) IMO this is still not a niche market. Is your target market Indians who immigrated to US or born here? What age group (working moms vs students)? Why do they need these clothes (casual wear vs Indian parties vs weddings, etc.)? Does your target market live in major cities (like Bay Area) where there are a few offline options available or do they live in remote locations where the nearest Indian grocery store is 50 miles away? Or maybe I am completely wrong and your target market is non-Indian women in US.
2. What did you learn from driving traffic to the site? I see that you listed phone numbers, did anyone call? I would highly recommend using Olark/Zopim and actively chat with people who click on your ad campaigns to ask them what they are looking for.
3. Checkout IndianRoots.com. It is owned by NDTV, the biggest USP they have is free world wide shipping and I know a few people who have already used it. Not sure if you can compete with them on free shipping , but worth looking at.
And as the article says, talk to your users. Running ad campaigns work to drive people onto your site but you'll have to talk to your users to find out what are their pain points and what do they need.
Thanks for a great comment. Please find my response below -
1. My target market is USA, Canada, UK, Australia and new zealand. There are lot of indians living in these countries. I think it is does not matter whether they are immigrated or born in a foreign country as long as they like indian clothes. I have seen lot of non-indians too wearing indian clothes but the percentage would be very low for obvious reasons. My target age group is from 16-45.
2. No calls on my US number but few calls on india number but they did not got the number from site
3. I know indianroots.com. I am also offering free shipping. I think they have advantage of being a big media house like money, plenty of access to media, lot of current customer base
4. I have newsletter based discount on top of site but only 4 people signed up and no one validated their address. I have live chat also but no one initiated it. I will look into your recommendations.
I will change my chat software so that we can talk with users as they browse through my site. I will offer another feedback based discount to see what they are saying abt my site, if they fill up the form.
my site is unknown\new may be that is why people are not buying anything from me.
>My target market is USA, Canada, UK, Australia and new zealand.
I know nothing about your industry or product, but this seems pretty broad. You may want to focus on a specific part of one of those countries at first --- at least as you try to build up sales.
1. It seems like your target market is Indian women in USA (guessed based on prices in $) IMO this is still not a niche market. Is your target market Indians who immigrated to US or born here? What age group (working moms vs students)? Why do they need these clothes (casual wear vs Indian parties vs weddings, etc.)? Does your target market live in major cities (like Bay Area) where there are a few offline options available or do they live in remote locations where the nearest Indian grocery store is 50 miles away? Or maybe I am completely wrong and your target market is non-Indian women in US.
2. What did you learn from driving traffic to the site? I see that you listed phone numbers, did anyone call? I would highly recommend using Olark/Zopim and actively chat with people who click on your ad campaigns to ask them what they are looking for.
3. Checkout IndianRoots.com. It is owned by NDTV, the biggest USP they have is free world wide shipping and I know a few people who have already used it. Not sure if you can compete with them on free shipping , but worth looking at.
And as the article says, talk to your users. Running ad campaigns work to drive people onto your site but you'll have to talk to your users to find out what are their pain points and what do they need.