Since then, Apple has updated several of its product lines, including the iPhone and its Macintosh laptops, but hasn't launched an entirely new category.
I find it amusing that "not launching an entirely new category" of product in a two year period is notable.
Come on, can we stop upvoting the stupid Apple Tablet stories? Yes, we all know they're working on a tablet and we all know they can keep all relevant and interesting info secret, feeding the press nothing but enough vague scraps to keep themselves in the news.
So I ask you, unless you see actual specs and pictures, please don't upvote these stories.
After reading this "article", I completely agree. It's a series of "people familiar with the matter" and quotes from analysts.
Said analysts bring immense insight like:
- "As devices become more expensive, your ability to make them mass market declines," said Toni Sacconaghi, an analyst with Sanford C. Bernstein & Co.
- Analysts say how well an Apple tablet sells will depend on price, which most believe will be between $399, the price of a high-end iPod touch, and $999, the price of the cheapest MacBook laptop.
- Apple watchers expect the tablet to debut at the end of this year or early next year.
For those who aren't familiar with embargoes, it basically just means there was an agreement not to publish the article until some point in the future (e.g. tonight at 6 PM), so that's probably just a reminder to whoever runs the online portion of WSJ and they forgot to remove it.
A bit strange to see it here though, as usually the agreement is between the author and the company they're covering, but it sounds like Apple wanted nothing to do with the story in the first place. My guess is that WSJ also uses 'embargoed' when they're holding a story to publish it alongside the print edition.
I find it amusing that "not launching an entirely new category" of product in a two year period is notable.