Yeah, that's what I mean. Apple will soon supplant apps like LoseIt because consumers will want the Apple experience and integration. And I suspect that eventually integration with HealthKit will be considered a requirement for apps by consumers, so if the data you're capturing is in parity with Health, there's no reason a user would use your app over Apple's.
I think the market will shift to favor health/fitness apps like RunKeeper and Strava that offer very specific feature-sets for a niche audience.
I feel like this is a small move for Apple. They are trying to carve out their niche in an application space that is immensely smaller than the iPod, iPad, and iPhone markets.
If I was an investor, I'd be worried about these new frameworks because its solving a problem people do not yet have.
I think the market will shift to favor health/fitness apps like RunKeeper and Strava that offer very specific feature-sets for a niche audience.