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If this is the WWDC prediction thread, I'll go ahead and be the guy who predicts a new Apple hardware device. I expect Apple's predicted "iWatch" is actually going to be an "iBand" and is going to be a simple, elegant wristband (likely with a minimal or non-existent display) that is meant to augment the functionality of iOS 8 on your iPhone through the use of always-on sensors that measure heart rate, etc. The announcement of iOS 8 seems to be the proper venue to introduce this device since my guess is a lot of the focus in iOS 8 will seem misplaced unless you consider the value of this companion device.

In turn, I expect there to be the usual major backlash that Apple did not release a unicorn Dick Tracy watch from the future. Many folks will say that Nike, Fitbit, etc, already did this. But Apple's will be better designed and incredibly tightly integrated. There will also probably be some genuine novel parts to it, most likely around recharging (solar/wireless? Never take it off?) and the ability for the person to customize how the device looks. There will probably also be a few other applications beyond fitness and health. (Payments?) Ultimately I'd guess it will eventually be worn by most folks who buy the latest Apple phones. I expect it to be relatively cheap compared to most new Apple products, prob $149 or something. When iPhone 6 hits you'll probably be able to buy one for $99 or something when you buy the phone.



All in line with Apple except for the price. Probably north of $299 else how would you stand out? They aren't willing to lower the prices on obsolete / commoditized items. No way they would price a premium, hot fashion+tech must-have accessory at that price.


Apple's thing is not high prices but high margins. I'd imagine they can get embarrassingly good margins for a sensor-only, display-less device even at what seems to be a low price point. We'll see I guess!


There isn't much difference between the two in this context


It only matters if your equivalent competition is higher priced or not, and Apple has been doing well enough there.




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