But there are plenty of payday loan companies who enter this market with the "we're nice and friendly, we're not like the others" attitude, so there doesn't seem to be much resistance.
The fact that these companies still end up extracting huge charges, fines and fees from their customers doesn't solve the underlying problem, but I don't see any real resistance to new entrants based on the reputation of the existing businesses.
The fact that these companies still end up extracting huge charges, fines and fees from their customers doesn't solve the underlying problem, but I don't see any real resistance to new entrants based on the reputation of the existing businesses.