Mobile ads suffer from 90%+ accidental, "fat finger" and "creative use of page loading effects" ad clicks (yes, the reported 40% or so numbers are wrong). The resulting conversion is terrible and both Apple and Google are knowingly keeping it that way because fixing the problem would mean greatly reduced clicks and ad revenue. Just try to promote a free mobile app download for a well-known website (no click-baity advertising at all, viewers know exactly what they'll get and have no reason to click on the ad unless they want to download) using Google's mobile app promotion ads, you'll get something like 1-3% actual conversion and many users telling you they hit the deceptively loading and positioned ads by accident, which shows clearly how big the problem is.
Sooner or later advertisers are going to realize how they're being hit by this problem and that advertising in print media or desktop browsers is still the better way to go. The mobile ad industry is in for a world of hurt ...
Sooner or later advertisers are going to realize how they're being hit by this problem and that advertising in print media or desktop browsers is still the better way to go. The mobile ad industry is in for a world of hurt ...