Agreed, and I don't love that label. In my experience, when someone uses the term "lifestyle company", nearly always that someone is incentivized by funding businesses. Translation: "A company that won't butter my bread, so meh". Insinuation: "People who don't pick up what I'm laying down are second-rate; not alpha entrepreneurs".
So I find the term somewhat derogatory. Instead, I would call a profitable, sustainable company, a "company" -- the presumed norm.
There's nothing wrong with getting on the other-people's-money treadmill, but there's nothing inherently superior about it, either. It's one choice, and AFAIK a relatively unusual one in the wider world.
So I find the term somewhat derogatory. Instead, I would call a profitable, sustainable company, a "company" -- the presumed norm.
There's nothing wrong with getting on the other-people's-money treadmill, but there's nothing inherently superior about it, either. It's one choice, and AFAIK a relatively unusual one in the wider world.