I would ask people to spend 2 minutes with the website/product and then answer: 1) To what extent you understand what this product is? (scale 1-7) 2) To what extent do you understand how you could use the product? (scale 1-7) 3.1) How probable is it that you will start using the product? (scale 1-7) 3.2) Please explain why/why not? (open ended).
Having people understanding what the product is and does and how and why they should use it is the first gate you need to pass.
Thanks for instant reply. I was not clear in my description. I want to put across this feedback questions to users who have already signed up and logged into the system once.
Having people understanding what the product is and does and how and why they should use it is the first gate you need to pass.