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My thoughts were along the same line, how do you measure better seats? Isn't this at least a little personal? It would seem to make more sense to for example, give a voucher for extra free drink at the venue...

The odd thing is that I couldn't find this particular experiment mentioned on the linked paper[0]. There were several other experiments that seem more clearly defined in terms of failing/meeting/exceeding expections.

[0] https://news.ycombinator.com/item?id=7798367



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