To test that theory, they asked college students to imagine using an online company to buy concert tickets for Row 10. The participants then were randomly instructed to consider receiving seating that was either worse than, better than, or exactly as promised. They then indicated their level of satisfaction with the purchase, as well their likelihood of both using the online ticketing company again and recommending the service to friends.
From paper:
One hundred and twenty University of Chicago undergraduates (N ΒΌ 60)
Personally I don't find the sample size, nor method very compelling.
