Firstly, understand who you're looking for. This needs to involve 3 key factors - Cultural Match (the most critical - if they probably won't fit in, then they definitely won't fit in), Skills (eg, can they sell, build a sales process, manage a funnel or whatever), and Relationships (do you need them to bring existing relationships or not).
Pay is somewhat dependent on your product and the quality of leads you have or will continue to provide. Comm only won't support a sales person selling enterprise software with a 12 month sales cycle, but may excite the right person if you're providing pre-qualified leads for multiple bite-size products with high profit margins. For the right person, be prepared to discuss their immediate needs (salary) and their wants (how high the comm can realistically go).
Pay is somewhat dependent on your product and the quality of leads you have or will continue to provide. Comm only won't support a sales person selling enterprise software with a 12 month sales cycle, but may excite the right person if you're providing pre-qualified leads for multiple bite-size products with high profit margins. For the right person, be prepared to discuss their immediate needs (salary) and their wants (how high the comm can realistically go).