On: Ask HN: What's the best way you've found to reach a niche audience online?

[3stripe]

Blog as honestly as possible about things that matter to your audience.

If you don't know what those things are yet you don't have a niche.

And maybe you don't actually want a 'niche' in the traditional sense — see http://unicornfree.com/2011/niches-are-for-suckers

[wheresclark → 3stripe]

Thanks for the link. Good read.