No, I'm proposing that there may be a scenario in which it becomes beneficial to provide a free service to customers in order to maximize profits. I other words I'm asking you to trust that they will want to make money (not be kind), which I don't imagine to be a hard hung to imagine. Just how google doesn't offer you search for free out of the goodness of their hearts but rather because it is an ultimately a more profitable model than charging us. Again, I'm not suing this will necessarily happen, and you should read runaku's reply for some good counter points.