"We" would presumably be the types of people who read the magazine. According to the about, that would be:
"window-herb growers, career farmers, people who have chickens, people who want to have chickens and anyone who wants to know more about how food reaches their plate"
and given the staff members are all US oriented, it's most likely assuming a US readership and US food culture.
Thus we, who are random fly-by strangers to the magazine, shouldn't really criticize harshly when they don't take an unexpected audience into account.
"window-herb growers, career farmers, people who have chickens, people who want to have chickens and anyone who wants to know more about how food reaches their plate"
and given the staff members are all US oriented, it's most likely assuming a US readership and US food culture.
Thus we, who are random fly-by strangers to the magazine, shouldn't really criticize harshly when they don't take an unexpected audience into account.