On: Optimizely Raises $57 Million

[balls187]

Congrats.

"Triple digit year-over-year growth in annual revenue since launching in 2010."

Is easily misleading without context.

I don't expect companies to divulge revenue numbers, but a company founded on data driven insights for site content, could probably choose more appropriate metrics to share.

[mikeyouse → balls187]

From a blog post last year, you can calculate an absolute minimum;

March 2013 - "Double digit millions revenue run rate."

So a minimum monthly rate in 2013 would be ~$850k, so a minimum monthly rate for March 2014 would then be $1.7M.

http://blog.optimizely.com/2013/04/10/optimizely-raises-28-m...

[hbbio → balls187]

2010: $10k

2011: $25k

2012: $80k

2013: $200k

Easy :)