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>Where previously typing “ruby” would send you to ruby.com and dump you on the Kay Jewelers site, now it directs you to ruby-lang.org by way of a Google results page. Of course this benefits Google, but it’s also better for users. Usability 1, URLs 0.

I dont see this as a benefit to users, most people I know dont even have a concept of what programming languages are. If I were to say Ruby they would be thinking of the gem.



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