No worries. I start a lot of writing with a "hook" first sentence and try to end with a memorable sentence. I then diagram the work into bullet points and try to make sure all key takeaways are obvious, note I didn't actually work on the _final_ draft of this doc. I was pleasantly surprised to find they left my first sentence in there.
Some hooks are better than others. I'm an engineer before a writer. It sucks that we have to market tech things, but the sad truth is most announcements that have no "hype" get no hype. I do a bunch of open source work, and some projects I promote and they do well, others I don't promote and they don't do as well.
Generally at Heroku I try to only put one or two flashy sentences in. The rest should be direct substance delivery, though that's not always the case. Thanks for taking the time to click the link, read, and comment!
Some hooks are better than others. I'm an engineer before a writer. It sucks that we have to market tech things, but the sad truth is most announcements that have no "hype" get no hype. I do a bunch of open source work, and some projects I promote and they do well, others I don't promote and they don't do as well.
Generally at Heroku I try to only put one or two flashy sentences in. The rest should be direct substance delivery, though that's not always the case. Thanks for taking the time to click the link, read, and comment!