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I answer this above.

In short: I originally ran the site at just a few schools, my alma mater being one of them. There, it was used productively and mean-spirited gossip was far from the norm. It helped people get honest advice, ask questions related to events around the school, etc.

When we "acquired" JC, everything changed, as the masses were coming in with an expectation of mean-spirited gossip. Despite my efforts, I could never meaningfully change that mindset.

I spent most of my 2 years running the site fending off competitors that would "let anything go" and were trying to "win" by maximizing the salaciousness of their content.




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