Sure, but it doesn't have to be that way. Something built around multicast groups could be used to stream multiple people the same content in a drastically more efficient manner, and then it could be stored locally on clients for time-shifting purposes.
If you're trying to optimize for efficient use of limited bandwidth, unicast transferring of identical content to many many people is pretty wasteful. I think Netflix would argue that network links should be getting bigger and fatter to render the point moot, but given the streams are also getting bigger (we didn't always stream 720p everywhere, did we?) that would certainly take a lot more investment than what's happening now.
If you're trying to optimize for efficient use of limited bandwidth, unicast transferring of identical content to many many people is pretty wasteful. I think Netflix would argue that network links should be getting bigger and fatter to render the point moot, but given the streams are also getting bigger (we didn't always stream 720p everywhere, did we?) that would certainly take a lot more investment than what's happening now.