At the same time, it runs into some significant risks if it does it. As others have mentioned, the p2p service can put significant burdens on low-bandwidth customers, customers on metered connections, etc. Especially with video, Quality of Service problems can cause more expensive customer service problems than what savings you'd have with lower bandwidth costs.
That's the point. It makes it the ISPs problem in a country where the ISPs continue to under deliver compared to other 1st world nations.
If Netflix eased in making the ISPS the broken loop to millionaires, politicians, and their families watching movies - more poeple would ditch the major ISPs and have fiber.
