A very small one: getting you to the pages you use the most faster. We're aiming to help a small proportion (1-20%) of people in this niche who don't want to do any customization.
Once you build up a decent amount of traffic, you can add a few things that can only work if you have a steady flow of people using the same start page. We hope to replicate the success of some other niches in this market.
Once you build up a decent amount of traffic, you can add a few things that can only work if you have a steady flow of people using the same start page. We hope to replicate the success of some other niches in this market.