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It's a way to shift the value proposition. Nobody in their right mind is going to pay for free things. You can try to appeal to people's good will in funding rounds but it requires a recurring effort that detracts from the work. This is because we still have the view of software as being a thing you get in a box. A specific delivery that you use for a while until the new version is on the market. This is how proprietary software like Microsoft Office is structured.

Now in practice, software is never a done deal. You have bugs. Platforms evolve and you need to adapt the software to it. New features might be added. This is all things you might want to see happen in the future. A subscription service could be a way to participate in the process indirectly. Obviously things need to be balanced as to not corrupt the projects in question.

There are already actors in the place like RedHat and Canonical or product companies like MongoDB but they are focused on their platforms and usually sell "support". As a customer I have a big and changing variety of open source project upon on I depend and negotiating contracts with each of those is time consuming. I would rather pay a fixed amount and have access to a body of experts and direct (part of) their work on projects they own or not. If I scale my subscription up I get more throughput.

A lot of details are conveniently left open to keep the narrative simple and idealistic :)



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