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> I was an average 100GB user very happy with the product for years. Then I had kids. And BOOM I have a million pictures, videos, etc that are PRICELESS to me.

That sounds more like you need a backup service than a sync-things-conveniently-to-all-your-computers service.

You wouldn't expect a convenience store chain to be competitive in the market Costco operates in; they're two different kinds of business, serving two different kinds of needs. Convenience stores can get away with charging a lot more for e.g. soda than Costco, because Costco won't sell you exactly one bottle of soda.

Just as well, you shouldn't expect Dropbox to be competitive in the consumer digital archival storage market. (Though they could certainly branch out there, it's currently just not the market they serve.)



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