It is easy to come up with ideas, but some ideas are better than others. Maybe I can agree to the level that "ideas in nuthsells" are worthless. For example anyone can have the idea to "create a really elegant computer", yet most people agree that only Steve Jobs can pull it off (just look at the TV computer design challenge by intel - so depressing). But I think in his mind the idea is more than just the nutshell description. And having THAT right idea doesn't seem to be trivial to me.
