Blender is doing a horrible job marketing this. First the video tells you nothing about the movie, from what I can tell it is going to be a movie about "close ups" strange characters faces, because that is what most of the clips were. No story or creative direction is mentioned. Why this movie is special, or important is also never mentioned, I think it has something to do with being "open". However they don't even explain what "open" is much less why it important, will the movie only use open source software, will the final movie be free to "share", will they give us access to all the model files? It looks like they try to explain it in the description but few people will bother reading it.
Secondly perhaps more importantly the choice to self host the campaign was very foolish, and probably fatal mistake. I don't know if this was because Kickstarter is not open source, or they didn't want to give Kickstarter 5%. The value of Kickstarter is it's network effect, (not the code to host a video, and manage credit card transactions). If they used Kickstarter they would be exposed to way more potential backers every day, as people backing other film projects look around for other similar projects. If they were on Kickstarter they would be the most funded Film and Video project with the money they have raised on their own and the in the top 10 of currently funding projects.
Meanwhile, who outside of Reddit, HN and LWN knows about Blender's campaign?